What it Takes to be a Music Manager


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If you have a passion for music and bringing people together through different projects then you probably have a knack for being a successful music manager like Jordan Kurland. However, to be great in the music industry you need more than just people skills and the ability to select sounds. It needs an exceptional understanding of the industry as well as certain skills to achieve your goals of reaching the status of Jordan Kurland manager. This article will highlight some of the key elements that can improve your career as well as drive sales for your artists.

Key Elements

The basic goal of a music manager is to generate sales to ensure that their artist tops the music charts. This requires a myriad of transferable skills such as team management, communication, negotiating, and coordination. Every aspect that makes an artist needs to effectively collaborate and to be considered when you have to set up meetings with promoters, agents, and book media features. As a manager, your task is to make sure that everything runs seamlessly and that you can formulate contingency plans in case anything goes wrong during a launch or a live performance.

There is a different strategy that is required to manage artists. For instance, if you are managing an unsigned artist, you need to ensure that your priority is to generate as many sales as you can for them. Unlike when your focus is on a signed artist, where you have to do everything by the music label’s demands. It’s important to remember that each music genre is unique and that you cannot use the same approach to drive sales, so incorporate flexible strategies that are guaranteed to reach the intended goals.

The best way to navigate the music industry is to do thorough research and identify influential key role players. Moreover, when you understand the structure of the music business and can formulate relationships with decision-makers, you will be able to deliver on your goals. The key thing to remember about increasing your influence in the industry is to remain professional but approachable.

The Takeaway

The music industry is a high-pressure environment, so if you are familiar with working in stressful situations and have experience as an event promoter, it should be easier to handle the constant pressure. It is always to keep the business strategy in mind with every connection that you make and to invest your resources in contacts that will benefit your artist while maintaining your professional reputation.

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